Description

Artificial intelligence is revolutionising the way travellers plan and experience their holidays… and is fundamentally reshaping the playing field for those in the tourism sector. From seeking inspiration via ChatGPT to making ultra-personalised bookings in a matter of seconds, not to mention immersive pre-departure experiences, usage patterns are evolving at breakneck speed. But for small tourism businesses, the stakes are even higher: they have neither unlimited resources nor the time needed to test every possible approach. It is becoming essential to make the right choices quickly, to focus on one or two key channels, and to implement strategies that are genuinely effective. What are the practical implications for small tourism businesses? How can they adapt and capitalise on these changes to drive growth, despite limited resources?

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How AI is transforming the tourism experience and creating new drivers of growth

ESPACE TOURISME

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Presented by

Emeric Bayart

Quentin Hamen

Adeline WEUGUE

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