Description

Leaving the world of salaried employment, launching a non-alcoholic drinks brand in the land of wine, then setting out to win over major clients and expand internationally: the journey of Mélinda Guerin White, co-founder of L’Alchimiste, is first and foremost a story of boldness. But to scale up, intuition alone is not enough. Structure, commercial strategy, taking a step back, networking and a systematic approach become essential to transforming ambition into a path to growth. How does one move from entrepreneurial nerve to sustainable growth?

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A blend of boldness and method: the recipe for getting your business off the ground

MASTERCLASS 8

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Presented by

Melinda GUERIN WHITE

Ludovic TAPHANEL

Suggested Sessions

The opening ceremony of Big: an event not to be missed

BANG

Nicolas DUFOURCQ, Directeur général Bpifrance on Bang stage at Big 2026

Xavier NIEL, Fondateur Free on Bang stage at Big 2026

Sébastien BAZIN, Président-directeur général Accor on Bang stage at Big 2026

What if, in a divided country, industry were to forge a consensus once again?

UGC

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