Description

At the crossroads of several industries, tourism is reinventing itself, driven by the search for more unique experiences, rising expectations regarding wellbeing, and the desire to travel in a more personalised and meaningful way. Emerging models are already transforming what is on offer: immersive cultural experiences, hospitality enhanced by hybrid services, the rise of wellness and preventative tourism, the growth of ‘bleisure’, and the elevation of the customer experience. Against this backdrop, tourism stakeholders are no longer simply selling a destination but a comprehensive and distinctive experience, incorporating services, activities and emotions throughout the journey. How are these transformations redefining travellers’ expectations? What opportunities do they present for French stakeholders in the face of ever-increasing international competition?

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How is tourism reinventing itself in the age of the experience?

ESPACE TOURISME

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Presented by

Ariane Gallice

Leslie JOHNS

Alban Ruggerio

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