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The Creator Economy: A New Engine for the Cultural and Creative Industries
Oct 8, 2026 — 04:30 pm CEST - 5:30 PM CEST
ECHO 2
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Description
The rise of the creator economy is profoundly transforming the cultural and creative industries. Its influence is becoming structural and strategic: it is no longer limited to the monetisation of content on platforms, but is redefining the balance of the creative economy, particularly in relation to intellectual property (IP).
Creators, platforms, established players and new entrants in the audiovisual sector are devising hybrid models based on new forms of collaboration, production, distribution and content monetisation.
This masterclass offers an opportunity to analyse these major shifts and explore the prospects they open up for the cultural economy.
Resume
L'économie de la création vit une transformation profonde, où les créateurs s'affranchissent des intermédiaires pour bâtir de véritables empires médiatiques et entrepreneuriaux. Cette convergence entre plateformes digitales et industries traditionnelles ouvre la voie à des formats innovants, capables de rassembler des millions de passionnés autour de projets ambitieux et authentiques. Découvrez comment ces nouveaux visages redéfinissent les codes de la culture et du divertissement pour devenir les piliers économiques de demain.
Ce résumé a été généré par une IA.



