Description

We invite you to rethink your perspective on design. Forget the clichés about colors and logos: design is all a rigorous method centered on real user needs. In this masterclass, Arnaud Genty, founder of the design studio Stash, breaks down the key stages of this approach, from user research to prototyping. To illustrate this, he draws on concrete case studies from industry and tech: a French material handling equipment manufacturer, bulk retail brands, digital projects, and more. This session is designed for executives, product, marketing, R\&D, and sales teams who want to make user experience a true driver of value through clear steps: observe, understand, test, and iterate. This masterclass answers essential questions: • what design is...and what it is not; • why real user needs are the best starting point for successful innovation; • why early prototyping and testing help avoid costly industrialization mistakes; • how to embed a sustainable design approach within any organization, regardless of its size.

Bring your own headphones for some conferences.
Bring your water bottle, as water points will be available at the event.
Printing your access badge is not mandatory to access the event. You will be asked to present the QR code at the entrance to the event and the different conference rooms.

Design in industry : the method that creates value

MASTERCLASS 7

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Presented by

Arnaud Genty

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