- Bring your own headphones for some conferences.
- Bring your water bottle, as water points will be available at the event.
- Printing your access badge is not mandatory to access the event. You will be asked to present the QR code at the entrance to the event and the different conference rooms.
- Access to the event is strictly reserved for accredited individuals. Each participant must present their individual badge. In order to verify identity, proof of identity (card or digital copy) may be requested at the entrance.
When brands draw inspiration from artists to build communities
Oct 8, 2026 — 02:00 pm CEST - 2:30 PM CEST
BULLE LA FRENCH TOUCH
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Description
In music, audiences become fans because they share a worldview, a vision, and values with the artist and their community that go beyond the music itself. Increasingly, brands are adopting these elements: compelling storytelling, recognizable aesthetics, shared experiences... How can artists’ branding strategies inspire brands to build active, sustainable, and engaged communities?



