Name: When brands draw inspiration from artists to build communities
Start: 2026-10-08T14:00:00+02:00
End: 2026-10-08T14:30:00+02:00
Location: Accor Arena

Description

In music, audiences become fans because they share a worldview, a vision, and values with the artist and their community that go beyond the music itself. Increasingly, brands are adopting these elements: compelling storytelling, recognizable aesthetics, shared experiences... How can artists’ branding strategies inspire brands to build active, sustainable, and engaged communities?

Bring your own headphones for some conferences.
Bring your water bottle, as water points will be available at the event.
Printing your access badge is not mandatory to access the event. You will be asked to present the QR code at the entrance to the event and the different conference rooms.

When brands draw inspiration from artists to build communities

BULLE LA FRENCH TOUCH

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Presented by

Myriam Aïlo

Thibaut Ledunois

Matthias Leullier

Sponsored by

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