Name: From storytelling to story living: the new frontier for brands and culture
Start: 2026-10-08T14:40:00+02:00
End: 2026-10-08T15:10:00+02:00
Location: Accor Arena

Description

This panel discussion examines the rise of “story living,” which transforms the narratives of brands and cultural institutions into immersive, interactive, and memorable experiences. It explores new applications, engagement strategies, business models, and the keys to evoking lasting emotion at the intersection of culture, technology, and experience.

Bring your own headphones for some conferences.
Bring your water bottle, as water points will be available at the event.
Printing your access badge is not mandatory to access the event. You will be asked to present the QR code at the entrance to the event and the different conference rooms.

From storytelling to story living: the new frontier for brands and culture

BULLE LA FRENCH TOUCH

Description

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Presented by

Antoine Cayrol

Marie-Pauline Martin

Alexandre POISSON

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