Description

Long perceived as an environmental or regulatory compliance approach, the circular economy is now emerging as a genuine driver of value creation for businesses. In a context marked by volatile raw material prices, pressure on critical resources, geopolitical tensions, and increasingly stringent regulations, circular models provide concrete answers to companies’ economic challenges: securing supply chains, reducing material costs, creating new revenue streams, and strengthening the resilience of value chains. Drawing on real-life cases from major French and European companies, this masterclass demonstrates how to make circularity a true strategic tool. It helps identify business opportunities within your value chain, understand which models genuinely create value (remanufacturing, product-as-a-service, second life, material loops), and pinpoint the levers to overcome organizational, technical, and financial barriers. This session provides executives with a business- and strategy-driven perspective on the circular economy, going beyond purely environmental approaches.

Bring your own headphones for some conferences.
Bring your water bottle, as water points will be available at the event.
Printing your access badge is not mandatory to access the event. You will be asked to present the QR code at the entrance to the event and the different conference rooms.

Circular economy : from good intentions to a growth driver

MASTERCLASS 6

Description

Resume

Prepare your visit

Presented by

Emilie Garcia

Raphaël Masvigner

Suggested Sessions

The opening ceremony of Big: an event not to be missed

BANG

Nicolas DUFOURCQ, Directeur général Bpifrance on Bang stage at Big 2026

Xavier NIEL, Fondateur Free on Bang stage at Big 2026

Sébastien BAZIN, Président-directeur général Accor on Bang stage at Big 2026

What if, in a divided country, industry were to forge a consensus once again?

UGC

Personal data

Legal notices

Accessibility : not compliant

Press