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BULLE LA FRENCH TOUCH
Oct 8, 2026
1:20 PM
1:50 PM
When Sepia Turns to Gold: The Strategic Revival of Brand Archives
Brand archives are a key driver of identity and value. This roundtable discussion explores how they are leveraged, their target audiences, and their impact on brand image and development across the...
TB
Thibault
BILLOIR
Chaumet
Conservateur des Archives
AP
Anne-Claire
PAUTHIER
Lacoste
Heritage Manager
CR
Caroline
RADENAC
Christofle
Heritage Manager
PLC
Pauline
LE CLERE
Perles d'Histoire
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