Big 2025

From pencil to prompt: how is AI disrupting ideation and content creation?

Sep 23, 2025 — 10:00 am CEST - 11:00 AM CEST

ECHO 2

CULTUREAI
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From pencil to prompt: how is AI disrupting ideation and content creation?

Description

The creative paradigm shift introduced by the advent of GenAI and the increasing accessibility of these tools have generated considerable enthusiasm, marking the beginning of a new era in content creation. The emergence of AI tools has the potential to radically transform creative processes and professions. What was once purely human inspiration is now enriched by prompts, algorithms and multimodal generators. But today, AI fatigue is making itself felt, with content that is often predictable and standardized. How are creatives getting to grips with these new tools, and what tips do they have for optimizing their use? Are we at the beginning of a new phase of collaboration between humans and AI?

Resume

Les intervenants ont discuté de l'utilisation de l'IA dans les industries créatives, mettant en avant les avantages et les limites de l'IA générative. Ils ont souligné l'importance de maintenir le contrôle créatif, de promouvoir une utilisation responsable de l'IA et de réguler ces technologies pour préserver l'humanité et la diversité. Ce résumé a été généré par une IA.
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