Big 2025

F for Fake: Creative Industries in the Age of Fake

Sep 23, 2025 — 02:00 pm CEST - 3:00 PM CEST

MEZZANINE

CULTURE
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F for Fake: Creative Industries in the Age of Fake

Description

Deepfakes, misinformation, counterfeit objects, and streaming content… The age of fake is profoundly disrupting creative industries. How can artists, journalists, producers, and brands preserve the integrity of their works and creations in the face of the proliferation of manipulated content? This panel explores the growing risks for culture and media and offers concrete solutions to help professionals—and audiences—navigate a landscape where authenticity has become a daily battle.

Resume

Les intervenants ont discuté de l'importance des métadonnées pour protéger l'origine des contenus, en mettant en avant l'éducation, la sensibilisation et la régulation. L'authenticité des contenus est un enjeu majeur, avec des suggestions d'accompagner les contenus de métadonnées certifiant leur origine, notamment dans le journalisme et l'art. Ce résumé a été généré par une IA.
Prepare your visit

  • Bring your own headphones for some conferences.
  • Bring your water bottle, as water points will be available at the event.
  • Printing your access badge is not mandatory to access the event. You will be asked to present the QR code at the entrance to the event and the different conference rooms.
  • Access to the event is strictly reserved for accredited individuals. Each participant must present their individual badge. In order to verify identity, proof of identity (card or digital copy) may be requested at the entrance.

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