Big 2025

Artificial intelligence: driving the transformation of tourism

Sep 23, 2025 — 12:00 pm CEST - 12:45 PM CEST

MASTERCLASS 2

TOURISM
You need to register and log in to access this functionality
Register now
Artificial intelligence: driving the transformation of tourism

Description

AI is revolutionizing tourism in depth: personalizing customer journeys, optimizing hotel operations, anticipating flows or even improving after-sales service... The applications are multiplying and transforming the travel experience. Through concrete examples, discover how industry players are appropriating these technologies to innovate, stand out from the crowd and meet travelers' new expectations. In this workshop we will also discuss the challenges and opportunities linked to the integration of AI in the tourism sector.

Resume

La présentation portait sur l'intelligence artificielle dans le secteur du tourisme, mettant en avant l'importance de l'IA pour la transformation digitale. L'orateur a souligné l'évolution rapide de l'IA par rapport aux sites internet, la montée en puissance des agents IA, et les défis spécifiques du secteur touristique. Il a abordé le rôle des diagnostics BPI dans l'adoption de l'IA, l'importance de prioriser les cas d'usage, et l'impact sur l'emploi. L'accent a été mis sur l'adoption collective de l'IA, la confiance envers les systèmes IA, et le rôle crucial de l'expérience dans les entreprises. Ce résumé a été généré par une IA.
Prepare your visit

  • Bring your own headphones for some conferences.
  • Bring your water bottle, as water points will be available at the event.
  • Printing your access badge is not mandatory to access the event. You will be asked to present the QR code at the entrance to the event and the different conference rooms.
  • Access to the event is strictly reserved for accredited individuals. Each participant must present their individual badge. In order to verify identity, proof of identity (card or digital copy) may be requested at the entrance.

Presented by

Suggested Sessions