Big 2025

Exporting the French exception

Sep 23, 2025 — 12:05 pm CEST - 12:15 PM CEST

LE GLOBE

INTERNATIONAL
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Exporting the French exception

Description

This panel will be a powerful testimony to the boldness required to export French expertise in the sports sector, particularly to the MENA region: a keen understanding of local expectations, cultural agility, and innovation in economic models. This presentation will highlight the ability of French companies to create solid and lasting partnerships, drawing on the international support mechanisms offered by Bpifrance (Prospecting Insurance, Export Loans, International Business Programs, etc.). Exporting is therefore more than just an ambition—it is an achievable reality for players who are ready to structure themselves and draw on the existing public-private ecosystem.

Resume

Metal Uplast, une société française leader dans la fabrication d'équipements sportifs, a mis en place une stratégie d'internationalisation basée sur l'innovation, le recrutement de talents et l'adaptation aux marchés locaux. Leur approche au Maroc, où ils sont présents depuis une douzaine d'années, met l'accent sur l'accompagnement technique et le partenariat avec des acteurs locaux. En s'appuyant sur des études de marché et le soutien de BPI, Metal Uplast cherche à accélérer son développement à l'international en recrutant des talents et en explorant des opportunités de financement. Ce résumé a été généré par une IA.
Prepare your visit

  • Bring your own headphones for some conferences.
  • Bring your water bottle, as water points will be available at the event.
  • Printing your access badge is not mandatory to access the event. You will be asked to present the QR code at the entrance to the event and the different conference rooms.
  • Access to the event is strictly reserved for accredited individuals. Each participant must present their individual badge. In order to verify identity, proof of identity (card or digital copy) may be requested at the entrance.

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