Big 2025

From book publisher to IP manager: expanding and enhancing a literary universe

Sep 23, 2025 — 02:40 pm CEST - 3:10 PM CEST

BULLE LA FRENCH TOUCH

CULTURE
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From book publisher to IP manager: expanding and enhancing a literary universe

Description

This round table will take you behind the scenes of literary publishing, to discover how publishers are transforming their works into transmedia universes. From the page to the screen, from video games to derivative products, speakers will share their strategies for bringing IPs (intellectual properties) to life beyond the book, creating communities and amplifying their cultural and economic reach.

Resume

Les expertes ont discuté de la transformation des livres en univers transmédia, mettant en avant l'importance des IP et de leur potentiel international. Elles ont souligné la nécessité d'un univers narratif riche et adaptable à différents médias, ainsi que l'importance des talents créatifs dans le développement des IP. La construction d'une marque autour d'une IP a été abordée, mettant en avant la complémentarité des métiers et la synchronisation des différentes entités. Enfin, elles ont évoqué l'émergence de nouveaux champs de création comme les webtoons et l'importance de rester ancré dans la créativité et les talents pour assurer le succès des IP. Ce résumé a été généré par une IA.
Prepare your visit

  • Bring your own headphones for some conferences.
  • Bring your water bottle, as water points will be available at the event.
  • Printing your access badge is not mandatory to access the event. You will be asked to present the QR code at the entrance to the event and the different conference rooms.
  • Access to the event is strictly reserved for accredited individuals. Each participant must present their individual badge. In order to verify identity, proof of identity (card or digital copy) may be requested at the entrance.

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