Big 2025

Communicating on CSR actions: how to share without risking Greenwashing?

Sep 23, 2025 — 01:20 pm CEST - 1:50 PM CEST

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Communicating on CSR actions: how to share without risking Greenwashing?

Description

Communicating on social and environmental commitments and actions is now a growing market requirement. What level of transparency should you adopt? What are the best practices and the pitfalls to avoid? How to set the right tone? We'll be sharing methodologies, points of view and feedback. Come and discover concrete methodologies, feedback and keys to building authentic, aligned and impactful CSR communications.

Resume

Valérie Martin et Stéphane Alali ont partagé des conseils sur la communication responsable et le greenwashing lors d'une conférence. Valérie a souligné l'importance de la sincérité, de la transparence et de l'humilité dans la communication, mettant en avant la nécessité d'une entreprise réellement responsable. Stéphane a témoigné de sa transformation vers un modèle plus écologique, insistant sur l'engagement des parties prenantes et l'investissement personnel. Ils ont encouragé les entrepreneurs à agir collectivement pour relever le défi de la transition écologique. Ce résumé a été généré par une IA.
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