Big 2025

Creating myth: how can luxury be told through art?

Sep 23, 2025 — 06:00 pm CEST - 6:30 PM CEST

BULLE LA FRENCH TOUCH

CULTURE
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Creating myth: how can luxury be told through art?

Description

How do luxury brands work in synergy with the arts to reinforce their identity and brand image? This round table will explore the challenges of marrying the arts and luxury: building unique customer experiences, telling captivating stories and investing in new cross-sector creative fields.

Resume

Une discussion animée sur les collaborations entre l'art, la culture et le luxe a eu lieu, mettant en lumière des exemples de collaborations réussies entre marques de luxe et artistes. Les intervenants ont souligné l'importance de l'implication mutuelle, de l'innovation dans de nouveaux médiums, et de l'anticipation du timing pour des collaborations impactantes. L'art et la culture restent des piliers essentiels pour raconter des histoires et renforcer la créativité dans l'industrie de la mode. Ce résumé a été généré par une IA.
Prepare your visit

  • Bring your own headphones for some conferences.
  • Bring your water bottle, as water points will be available at the event.
  • Printing your access badge is not mandatory to access the event. You will be asked to present the QR code at the entrance to the event and the different conference rooms.
  • Access to the event is strictly reserved for accredited individuals. Each participant must present their individual badge. In order to verify identity, proof of identity (card or digital copy) may be requested at the entrance.

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