Big 2025

Is the company destined to remain a male-dominated world?

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Sep 23, 2025 — 11:40 am CEST - 12:00 PM CEST

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Is the company destined to remain a male-dominated world?

Description

When a company's objective shares the same ideals as masculinity—performance, power, endurance, authority—how can this be reconciled with the objective of gender diversity? In this presentation, sociologist Haude Rivoal, along with Marie-Claire Dur, Marketing and Sales Director at Bpifrance, and Stéphane Ndour, Director of Development and Partnerships at Bpifrance, examine how masculinity is constructed and manifested in the workplace, the stereotypes that still prevail, and how to act and bring together the different existing models.
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