Big 2025

Piercing the secrets of Asian markets: negotiation, influence and opportunities

Sep 23, 2025 — 05:45 pm CEST - 6:15 PM CEST

AGORA PROJECTION

INTERNATIONAL
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Piercing the secrets of Asian markets: negotiation, influence and opportunities

Description

Accessing Asian markets in the defense sector is as much a matter of industrial strategy as it is of economic diplomacy. This roundtable discussion will bring together three key players in the French ecosystem: a representative from GICAT, the director of export financing at Bpifrance, and a business leader from the sector. Through their different perspectives, they will share their experiences on: Reading Asian calls for tenders and how to access them despite their complexity, The importance of institutional relations, industrial clubs, and in-depth knowledge of local decision-making processes, Export financing Best practices in negotiation to avoid pitfalls related to additional costs, intellectual property, or sovereignty, while building strong and lasting partnerships. A concrete exchange for those who wish to combine technology, financing, and influence strategy in a region where the balance between security and economic development shapes opportunities.

Resume

Les intervenants ont discuté de la pénétration des marchés asiatiques, mettant en avant l'importance des partenariats locaux, des relations institutionnelles et du financement export. Ils ont souligné la nécessité d'avoir une présence locale, d'investir sur le long terme et de s'entourer d'agents compétents pour réussir dans des marchés complexes comme en Asie. Ce résumé a été généré par une IA.
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  • Bring your water bottle, as water points will be available at the event.
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  • Access to the event is strictly reserved for accredited individuals. Each participant must present their individual badge. In order to verify identity, proof of identity (card or digital copy) may be requested at the entrance.

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