Consumer communications for a B2B brand
Oct 10, 2024 | 11:30 AM CEST - 12:00 PM CESTL'ESTRADE
Oct 10, 2024 | 11:30 AM CEST - 12:00 PM CEST
L'ESTRADE
Description
Attractiveness, education, acceptability: why and how a B2B industrial brand like Arkema needs to communicate in new and original ways to reach out to its stakeholders. Sponsorship, corporate philanthropy, employer branding and public relations are just some of the ways in which a chemical manufacturer can raise its profile and get noticed.
