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Brand, agency, rights holder : a guide to an XXL campaign

A tennis court. On a rooftop. Facing the Eiffel Tower. The Lacoste Club was the campaign that made waves at the 2026 French Open. But behind this success, how do you turn an idea into reality on the...

Nicolas RAKOCEVIC

Kévin GEOFFROY

Arnaud DELAPLACE

Aurélie DYÈVRE