Big 2020

"Go to market North America": plan your implementation strategy in the USA and Canada

Oct 01 10:40 - 11:10

Présentée par


Rethinking its go to market strategy, changing its business model, preparing for the future... are key challenges to become and remain competitive on the American market. Panorama of the market in the USA and Canada, opportunities and strategic recommendations for French companies are the topics that will be addressed by our experts from Altios International during this workshop.


To ensure the safety of everyone, face-to-face workshops at Big will have a limited gauge. Thus, signing up to a session doesn’t guarantee the access to the room on the day of the event. Don't worry: the participants who couldn't enter the room nor could be on site will be able to attend the workshop in its digital version, thanks to a live streaming on the website and the mobile app.