Big 2023

[DIGITAL ONLY] Popularizing science and education for a BtoB industry

Oct 5, 2023 | 7:45 AM - 8:30 AM


How and why a BtoB manufacturer like Arkema decided to make education for the general public one of its key communication areas: - For a better understanding of its activities - To improve the acceptability of its products and solutions - To enhance its appeal


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