[DIGITAL ONLY] Popularizing science and education for a BtoB industry
Oct 5, 2023 | 7:45 AM - 8:30 AM
Oct 5, 2023 | 7:45 AM - 8:30 AM
Description
How and why a BtoB manufacturer like Arkema decided to make education for the general public one of its key communication areas:
- For a better understanding of its activities
- To improve the acceptability of its products and solutions
- To enhance its appeal