The middle class driving growth, innovation and changing consumption patterns in ASEAN
Oct 5, 2023 | 8:40 AM - 9:25 AMCAMPUS ASIE
Oct 5, 2023 | 8:40 AM - 9:25 AM
CAMPUS ASIE
Description
ASEAN is a pivotal region in the Indo-Pacific and a driver of global growth. It is propelled by a dynamic population with an emerging strong middle class comprising connected urban youth hungry for consumption in the wake of Covid-19 lockdowns.
This workshop aims to understand the new expectations of consumers in these countries after the pandemic and the new buying patterns in the digital age.