Big 2023

Innovation models combining startups and big groups in the tourism sector

Oct 5, 2023 | 2:45 PM - 4:00 PM



The tourism industry needs to reinvent and adapt to address new issues caused by climate change, overtourism and sustainability. These challenges require that the sector is agile, working as an ecosystem to rapidly develop innovative new models. The abundance of links between big groups and startups is often presented as a key to accelerating these transitions. What are the secrets of a successful relationship between a big group and a startup in the tourism sector?


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