EUROPE'S LARGEST BUSINESS EVENT

You sense that this is unlike any process of transformation that you could have sought out or planned, and that will end just as expected. No—this is something else. It's more personal, profound, irresistible, and unexpected. You transform into something else and everything is different. All of a sudden, nothing makes sense anymore. What a wonderful moment! You can feel the power of giving into something that you no longer control. But it's a dangerous time too, because you have to at least try to give it your all at a time when you feel overwhelmed.

The theme of Big 2022 was chosen before the start of the war. It comes from our experience of the pandemic, it comes from the metamorphosis imposed on us by climate change, and it comes from the arrival of Web3. The war makes all of this even more relevant. The world is spinning faster and faster, and our entrepreneurs have to rewrite their story once again.
We are living through a historic yet merciless time. Everything is changing, from top to bottom. Nothing will be as it was before... until the next metamorphosis.