Do It Yourself & Direct-to-fans: disintermediation in the French Touch
Oct 7, 2021 | 10:45 AM CEST - 11:30 AM CEST
Oct 7, 2021 | 10:45 AM CEST - 11:30 AM CEST
Description
The role of the traditional players in the value chain of the creative industries is being called into question by the phenomena of self-production and self-distribution of music or self-publishing. These practices have found new life with the advent of digital technology. On the musical side, the segment of artists not signed to a record company is the one that is experiencing the strongest growth. There are now many ways of doing DIY: participatory financing, recording tools, social networks and self-distribution platforms. This is why a whole ecosystem is emerging around self-produced artists, with new service providers to support artists and the evolution of producers' positioning.