The digital transformation of sport: challenges and opportunities with the prospect of the Rugby World Cup 2023 and the Olympic Games 2024
Oct 7, 2021 | 1:45 PM CEST - 2:45 PM CEST
Oct 7, 2021 | 1:45 PM CEST - 2:45 PM CEST
Description
Sport is more than just sport! It's a way of life (2/3 of French people practice it), emotions (Euro2020), and a growing market (€77 billion, + 3% / year). Digitalization affects all sectors of sport and all players. It is structurally transforming sports practices, economic balances, and societal anchoring. It is a profound change, accelerated by the health context. Many players gravitate in this ecosystem but do not yet play enough in collective mode. The market potential is enormous, and France is well endowed compared to its European neighbors. There are real opportunities with the major events to come between now and 2024.
